Saturday, August 15, 2009

The Atlantic considers The Economist

public domain
C
heck out this article by Michael Hirschorn in The Atlantic (July/August 2009) in which Mr. Hirschorn examines how a printed magazine like The Economist can thrive, while other printed weeklies it competes with -- notably Newsweek and Time -- are languishing. 

Print publishing success in the digital age may lay in what Mr. Hirschorn describes as "razor-sharp clarity and definition" and owning a particular niche instead of trying to replicate one owned elsewhere. In the case of The Economist, Mr. Hirschorn asserts that the magazine "...canvasses the globe with an assurance that no one else can match" and "...prides itself on cleverly distilling the world into a reasonably compact survey.'' 

Mr. Hirschorn, a contributing editor at The Atlantic, even made a frank admission that his own magazine, "...has never delivered impressive profit margins."  Impressively profitable or not, his piece is worthwhile for anyone interested in the devolution of paper-based, weekly news products and the remaning ones that are still prospering.

Date Night in Milwaukee

L ast night was dinner and a show. Let's take the show first so I can end on a positive note.  Apparently, we missed an earlier perfo...