![]() |
| public domain |
Print publishing success in the digital age may lay in what Mr. Hirschorn describes as "razor-sharp clarity and definition" and owning a particular niche instead of trying to replicate one owned elsewhere. In the case of The Economist, Mr. Hirschorn asserts that the magazine "...canvasses the globe with an assurance that no one else can match" and "...prides itself on cleverly distilling the world into a reasonably compact survey.''
Mr. Hirschorn, a contributing editor at The Atlantic, even made a frank admission that his own magazine, "...has never delivered impressive profit margins." Impressively profitable or not, his piece is worthwhile for anyone interested in the devolution of paper-based, weekly news products and the remaning ones that are still prospering.
