I love the way that online commerce has democratized consumerism through usage of online reviews -- positive ones, negative ones and those that are simply informational.
(Unfortunately, fake reviews and paid reviews continue to be a problem and Ms. Nguyen writes about that issue here).
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Since the impact of negative reviews on sales is well understood; some merchants will essentially bribe the author of a negative review to delete their review, or harangue them with multiple e-mails.
Fortunately, Amazon product reviews can be submitted anonymously to avoid unwanted merchant contact. The article behind this post, provides the steps to take.