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Friday, May 10, 2024

The Net Promoter Score (NPS) promotes superficial market research

Please check out my latest  post on LinkedIn if you are interested in that common question designed to tell a company something useful about customer satisfaction and loyalty.  Aside from leading marketers to specious conclusions, singular use of the NPS question is annoying to the consumer.  For many of us, it's simply not the question we want to answer, nor do we want our views confined to a Likert Scale for feel good marketing purposes.  

Image by upklyak on Freepik