Check out my latest post on LinkedIn if you are interested in that common question designed to tell an organization something useful about customer satisfaction and loyalty.
Aside from leading marketers to specious conclusions, singular use of the NPS question is annoying to the consumer. For many of us, it's simply not the question we want to answer, nor do we want our views confined to a Likert Scale for marketing purposes. They just don't want to deal with unstructured data, which could tell them so much more...
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| Image by upklyak on Freepik |
