john maddente | midwestern clarity

Like a pebble in your shoe that won't go away; I've long been annoyed by the amount of ad time viewers suffer through while watching broadcast TV and Cable TV.   Internet streamers and social media viewers are not immune either.  More on that score in a moment. The increased viewer burden is not your imagination.  See  Toni Fitzgerald's Forbes article, " Yes, You Are Seeing More Commercials Than Ever Before " .   The theme was echoed by Gerry Smith of Bloomberg in his 2019 piece; " TV networks vowed to cut back on commercials. Instead, they stuffed in more" .     The unabashed Capitalist in me hastens to add that the ad industry is an essential component  of a robust consumer-based economy .  This post is about advertisers and media platforms practicing reasonableness and a more viewer-considerate methodology.   We all land on web pages that hijack the viewer with an unwanted solicitation blasting on the screen...